{"id":854,"date":"2021-04-29T08:48:59","date_gmt":"2021-04-29T08:48:59","guid":{"rendered":"https:\/\/smclaren.com\/strategy-realization-and-managing-behaviour\/"},"modified":"2022-07-28T10:09:10","modified_gmt":"2022-07-28T10:09:10","slug":"strategy-realization-and-managing-behaviour","status":"publish","type":"page","link":"https:\/\/smclaren.com\/en\/services\/strategy-realization-and-managing-behaviour\/","title":{"rendered":"Strategy realization and managing behaviour"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1605084733960{border-top-width: 20px !important;border-top-color: #ca9e67 !important;border-top-style: solid !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;21&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1605085084952{border-right-width: 1px !important;border-right-color: #ca9e67 !important;border-right-style: solid !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1617962724394{border-bottom-width: 1px !important;padding-bottom: 5px !important;border-bottom-color: #ca9e67 !important;border-bottom-style: solid !important;}&#8221;]<\/p>\n<h1>Strategy realization and managing behaviour<\/h1>\n<h3>Achieving behavioral changes<\/h3>\n<p>The value of a strategy is determined by the quality of the execution. The behavior of both leaders and employees is of decisive importance here. But for many entrepreneurs and executives this is uncharted territory, sometimes even murky waters. They do not go beyond the strategy feedback mode and do not pay enough attention to the behavioral changes needed to cope with the inevitable, unexpected events and changing circumstances during the execution process. In our view, strategy realization is the balanced management of two processes, strategy feedback and strategy feedforward, which both require different ways of influencing behavior.<\/p>\n<h3>What is our approach?<\/h3>\n<p>Strategy feedback is about executing the strategy on the basis of well-defined objectives, targets, plans and performance indicators. In this process, the emphasis is on properly applying the organization\u2019s existing control mechanisms and making it clear to employees that they are expected to act in the way as they would normally do, and how it has been laid down.<\/p>\n<p>At strategy feedforward, we focus on giving space to respond in a different way to unexpected events and changing circumstances. To achieve the desired result in such situations, different behavior is required. Both processes impact each other and must therefore be managed in parallel.<\/p>\n<p>The tone at the top is decisive here. We teach leaders to focus on employee behavior and engagement, rather than on &#8220;punishing&#8221; undesirable behavior, and develop their ability to act as a coach and role model. Our starting point is jointly drawing up effective rules of conduct. We also work on open communication lines between leaders and employees and introduce the right assessment and reward systems. This improves the effectiveness of behavior management.<\/p>\n<h3>How can we help you?<\/h3>\n<p>We are open to discuss our ways in which we can help realizing the strategy that fits the characteristics of your organization, the goals you aim to achieve, and the context in which your organization operates.[\/vc_column_text][vc_empty_space]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.blog-shortcode.blog-list-shortcode-id-57c5fea22817f14ba88bf89b165a2e20.dividers-on.classic-layout-list article {\n  margin-top: 10px;\n  padding-top: 0;\n  border-color: #ca9e67;\n}\n.blog-shortcode.blog-list-shortcode-id-57c5fea22817f14ba88bf89b165a2e20.dividers-on.classic-layout-list article:first-of-type {\n  margin-top: 0;\n  padding-top: 0;\n}\n.blog-shortcode.blog-list-shortcode-id-57c5fea22817f14ba88bf89b165a2e20.classic-layout-list.mode-list .post-thumbnail-wrap {\n  width: 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}\n}<\/style><div class=\"articles-list blog-shortcode mode-list blog-list-shortcode-id-57c5fea22817f14ba88bf89b165a2e20 classic-layout-list jquery-filter scale-img dt-icon-bg-off loading-effect-fade-in\" data-cur-page=\"1\" data-post-limit=\"-1\" data-pagination-mode=\"none\"><article class=\"post project-odd visible post-1039 type-post status-publish format-standard has-post-thumbnail hentry category-actual-themes category-albert-jan-stam-en category-erik-van-der-zee-en category-strategy-realization-and-management-by-behavior category-65 category-79 category-80 category-75 description-off\" data-name=\"A sustainable strategy requires courage and entrepreneurship in the boardroom\" data-date=\"2021-05-27T13:06:39+01:00\">\n\n<div class=\"post-thumbnail-wrap\">\n\t<div class=\"post-thumbnail\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/smclaren.com\/en\/a-sustainable-strategy-requires-courage-and-entrepreneurship-in-the-boardroom\/\" class=\"post-thumbnail-rollover layzr-bg layzr-bg\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"blog-thumb-lazy-load preload-me lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20768%20432&#39;%2F%3E\" data-src=\"https:\/\/smclaren.com\/wp-content\/uploads\/2021\/05\/iStock-517044090-800-768x432.jpg\" data-srcset=\"https:\/\/smclaren.com\/wp-content\/uploads\/2021\/05\/iStock-517044090-800-768x432.jpg 768w, https:\/\/smclaren.com\/wp-content\/uploads\/2021\/05\/iStock-517044090-800.jpg 800w\" loading=\"eager\" style=\"--ratio: 768 \/ 432\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" title=\"iStock-517044090-800\" width=\"768\" height=\"432\"  \/><\/a>\n\t<\/div>\n<\/div>\n\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/smclaren.com\/en\/a-sustainable-strategy-requires-courage-and-entrepreneurship-in-the-boardroom\/\" title=\"A sustainable strategy requires courage and entrepreneurship in the boardroom\" rel=\"bookmark\">A sustainable strategy requires courage and entrepreneurship in the boardroom<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><a href=\"https:\/\/smclaren.com\/en\/2021\/05\/27\/\" title=\"13:06\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2021-05-27T13:06:39+01:00\">27 May 2021<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>Sustainability requires that companies themselves improve on environmental, social and governance (ESG) to have an impact on the environment and society. Sustainability is not an additional achievement, but it takes&hellip;<\/p>\n<\/div>\n\t\n<\/div><\/article><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-team-shortcode.team-masonry-shortcode-id-d19c499e8aa8a35c5dad36f94070fe8f .team-desc {\n  padding: 20px 20px 20px 0px;\n}\n.dt-team-shortcode.team-masonry-shortcode-id-d19c499e8aa8a35c5dad36f94070fe8f .team-author-name,\n.dt-team-shortcode.team-masonry-shortcode-id-d19c499e8aa8a35c5dad36f94070fe8f .team-author-name a {\n  margin-bottom: 0px;\n  font-weight: bold;\n}\n.dt-team-shortcode.team-masonry-shortcode-id-d19c499e8aa8a35c5dad36f94070fe8f .team-author p {\n  margin-bottom: 10px;\n  font-weight: bold;\n}\n.dt-team-shortcode.team-masonry-shortcode-id-d19c499e8aa8a35c5dad36f94070fe8f  .team-media {\n  padding: 0px 0px 0px 0px;\n}\n.dt-team-shortcode.team-masonry-shortcode-id-d19c499e8aa8a35c5dad36f94070fe8f .dt-css-grid .team-media img {\n  max-width: 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class=\"team-content\"><\/div><\/div><\/div><\/div><div class=\"visible wf-cell\" data-post-id=\"835\" data-date=\"2020-11-10T16:35:28+01:00\" data-name=\"Ludwig Hoeksema\"><div class=\"team-container visible post post-835 dt_team type-dt_team status-publish has-post-thumbnail hentry dt_team_category-boardroom-dynamics-en dt_team_category-ludwig-hoeksema-en dt_team_category-merger-support dt_team_category-partner-en dt_team_category-strategy-realization-and-managing-behaviour dt_team_category-92 dt_team_category-103 dt_team_category-86 dt_team_category-89 dt_team_category-90 description-off\"><div class=\"team-media\"><a href=\"https:\/\/smclaren.com\/en\/team\/ludwig-hoeksema\/\" class=\"rollover layzr-bg\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20917%20917&#39;%2F%3E\" data-src=\"https:\/\/smclaren.com\/wp-content\/uploads\/2020\/11\/Hoeksema-1_featured.jpg\" data-srcset=\"https:\/\/smclaren.com\/wp-content\/uploads\/2020\/11\/Hoeksema-1_featured.jpg 917w\" loading=\"eager\" style=\"--ratio: 917 \/ 917\" sizes=\"(max-width: 917px) 100vw, 917px\" width=\"917\" height=\"917\"  title=\"Hoeksema-1_featured\" alt=\"\" \/><\/a><\/div><div class=\"team-desc\"><div class=\"team-author\"><div class=\"team-author-name\"><a href=\"https:\/\/smclaren.com\/en\/team\/ludwig-hoeksema\/\">Ludwig Hoeksema<\/a><\/div><p>Partner<\/p><\/div><div class=\"team-content\"><\/div><\/div><\/div><\/div><div class=\"visible wf-cell\" data-post-id=\"838\" data-date=\"2020-11-10T16:56:58+01:00\" data-name=\"Albert Jan Stam\"><div class=\"team-container visible post post-838 dt_team type-dt_team status-publish has-post-thumbnail hentry dt_team_category-albert-jan-stam-en dt_team_category-board-effectiveness-en dt_team_category-boardroom-dynamics-en 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class=\"team-author\"><div class=\"team-author-name\"><a href=\"https:\/\/smclaren.com\/en\/team\/albert-jan-stam\/\">Albert Jan Stam<\/a><\/div><p>Partner<\/p><\/div><div class=\"team-content\"><\/div><\/div><\/div><\/div><\/div><!-- iso-container|iso-grid --><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1605084733960{border-top-width: 20px !important;border-top-color: #ca9e67 !important;border-top-style: solid !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;21&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1605085084952{border-right-width: 1px !important;border-right-color: #ca9e67 !important;border-right-style: solid !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1617962724394{border-bottom-width: 1px !important;padding-bottom: 5px 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The behavior of both leaders&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":906,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","footnotes":""},"class_list":["post-854","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy realization and managing behaviour - Strategic Management Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smclaren.com\/en\/services\/strategy-realization-and-managing-behaviour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy realization and managing behaviour - Strategic Management Centre\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1605084733960{border-top-width: 20px !important;border-top-color: #ca9e67 !important;border-top-style: solid !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;21&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1605085084952{border-right-width: 1px !important;border-right-color: #ca9e67 !important;border-right-style: solid !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1617962724394{border-bottom-width: 1px !important;padding-bottom: 5px !important;border-bottom-color: #ca9e67 !important;border-bottom-style: solid !important;}&#8221;] Strategy realization and managing behaviour Achieving behavioral changes The value of a strategy is determined by the quality of the execution. 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